April 25, 2023

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    Yoga apparel brands are stretching into new communities

    Casual attire brands, especially those that are oriented in the wellness realm of yoga wear, continue to dominate expansion growth. Yoga is an activity which attracts the younger Gen Z and millennial audience, as well as the older aged Gen X and baby boomer crowd. Therefore, the yoga apparel fashion trend, which is now acceptable attire even outside of a yoga workout session, appeals to all age segments, especially within the aspirational middle-class and higher end affluent consumer. More