Every month, we reach out to retail industry leaders in order to gain their perspective on the market. This month, we asked: how do you plan to increase customer traffic to your stores in 2023?
Whitney Livingston, President, Centennial
What consumers are looking for in a shopping experience, which ultimately impacts traffic levels, has changed dramatically in recent years, and our team at Centennial was among the first to react to and begin capitalizing on those shifts. By doing so, Centennial has developed one of the industry’s best playbooks for repositioning shopping centers, and we will rely on those skills to turn any underperforming assets, including some traditional indoor regional shopping centers, into dominant retail and mixed-use destinations through a carefully planned and executed leasing and marketing strategy tailored to each individual property. At Centennial, we have very strong relationships with more than 1,400 of the nation’s top retailers, and through those relationships, we can remerchandise a property that needs to make a change, adding desirable tenants in retail, as well as new experiential offerings in dining and entertainment that will elevate the property’s mindshare, dwell time and spend levels among its targeted demographic. By coupling that strategy with our exceptional capabilities in placemaking and attention-to-detail, we are also developing new, creative marketing activations that appeal to the consumers working and living near each center, and we are strategically using our wildly successful MyPerks customer loyalty program to develop stronger relationships with top customers and bolster traffic and sales among those shoppers.
