In addition to a national trend of maintaining a healthy, holistic lifestyle through fitness and diet, there is also an overload of sweetness taking over retail space. New cookie brands, dessert restaurant concepts, ice cream parlors and candy shops are popping up all over the U.S.
“In an increasingly challenging world, the simplicity and light-hearted nature of visiting a candy/soda pop can be a welcoming reprieve,” said Bob Campbell, vice president of franchise development for Rocket Fizz Soda Pop and Candy Shop.
Jonathan Schwartz, VP of Real Estate & Business Development for IT’SUGAR, agreed.
“Candy has been designated as a ‘feel good’ product that brings people back to their childhood,” Schwartz said. “We are connecting people with a happier time in their lives and sugary treats are so important to their mental well-being. Stepping into our world of color and humor, and being able to smell and taste their go-to favorites, or explore a new candy, becomes a form of entertainment and escapism.”
The lure of sugary sensations isn’t limited just to youngsters either. Sweet treats manage to tantalize taste buds across all generations.
“We believe candy is timeless; it appeals to all ages and income strata,” Campbell said. “For the more senior age ranges, our stores offer a glimpse into their past with nostalgic candies they loved in their youth, while our licensed sodas highlight current trends, such as the newly-introduced ‘Breaking Bad’ sodas we carry.”
Schwartz said they jokingly like to say that its target customer is anyone who has teeth.
“Whether you are three years old or 93-years young, people of all ages enjoy experiencing their favorite ‘sugary’ treats,” he said.
Because indulging in sweets is cheaper than a dine-out meal, consumers can have a guilt-free experience when spending money on these impulse-buy goodies. Dessert brands tend to work well in high traffic shopping areas with an entertainment element, and are especially effective in tourist-driven spots.
